Smiling young man with styled brown hair wearing a light blue shirt in an indoor setting.Smiling middle-aged man with short hair and beard wearing a dark blue shirt.Smiling woman with long dark hair wearing a dark polka-dot shirt indoors.Smiling elderly man with white hair outdoors, green blurred background.Smiling young man with short dark hair and beard wearing a striped shirt.

Roemer Capital for Consumer Brands

Scaling Brands Beyond Borders

Fueling multi-sided marketplaces and DTC leaders. Consumer branding is an art, but scaling it is a science of working capital and liquidity. We design financial structures that support rapid inventory cycles and user acquisition without the cash crunches that kill viral brands. Whether you are solving the "chicken-and-egg" problem of a marketplace or scaling a Direct-to-Consumer powerhouse, we ensure your equity story is as compelling as your product.

Check your Fundraising Potential
See what we do - in 5 minutes
As seen in: 
A man wearing a suit and tie looking out a window at a tall building.
See what we do - in 5 minutes

As seen on:

Our Approach

The Challenge: The "Working Capital Trap" and CAC Volatility

Consumer brands and marketplaces often die despite high demand. The culprit is usually the "Working Capital Trap"—you need to pay for inventory months before you sell it—or skyrocketing Customer Acquisition Costs (CAC) on platforms like Meta/TikTok. Investors are wary of "media buying agencies masquerading as brands." They fear that your growth is purely a function of ad spend, with no underlying organic retention or community defensibility.

Our Solution: Contribution Margin & Liquidity Modeling

We shift the conversation from "Top Line Growth" to "Contribution Margin" and "Liquidity." For DTC, we explicitly model inventory conversion cycles and structure working capital facilities (inventory financing) to smooth cash flow, preserving your equity for growth. For Marketplaces, we demonstrate "Liquidity Quality"—proving that your take-rate is sustainable and that you have cracked the code of organic network effects, reducing reliance on paid ads.

Milestones

Our achievements & milestones

At Roemer Capital, your financial success is our top priority.

200 +

Projects Completed

800 +

Investor Contacts

500 M+

Capital Secured

Our Services

Services we offer for E commerce, DTC and Marketplaces

As a founder or managing director, you face the challenge of convincing investors of your vision. This is exactly where we come in: Roemer Capital makes your company fundraising ready—with a clear strategy, meaningful financial models, and a professional investor story, as well as access to the right investors.

Three men sitting in an office, smiling and laughing.

Business Plan Development

We create comprehensive investor-grade business plans that clearly communicate your vision, strategy, and financial future.

See more
A group of people sitting on stools in front of a window.

Growth Strategy & Financial Modeling

We develop tailored growth plans and dynamic financial models to guide decision-making and drive scalable, sustainable success.

See more

Capital Raising Support

From business plan over pitch deck to investor outreach, we help you secure funding at every stage of your business journey.

See more

M&A Advisory

Roemer Capital accompanies you to prepare your startup or established company structurally and financially for the optimal time to sell.

See more

Certified financial consultants and capital-raising experts

Roemer Capital is a boutique advisory firm, dedicated to providing personalized financial services that align with your long-term financial goals. With our deep expertise in raising capital, we serve growth businesses, helping them navigate the complexities of the modern financial landscape.

Check your Fundraising potential
Choose the One That Works

Not All Funding Paths Are Equal

Most Founders Waste Time on the Wrong Path — Don’t Be One of Them.

Do-It-Yourself
You try it alone with no expert guidance.
Generic pitch templates, burned investor-contacts
No process structure, weak or no financial-planning
Very little investor response, high-time-involvment
Long timeline, low success rate
Burnout, delays, burned contacts, missed funding
Generalist Consultants
You hire help but not the right kind.
Standardized one-fit-all documents
Lacks startup & VC strategy logic, no industry experience
No warm investor network, cold-outreach
Not driving the process
Weak to mediocre results, no strategic partner, low ROI
Roemer Capital Logo
The strategic finance partner for you.
Investor-ready documents unique to your business
Dynamic, scalable and tailered financial model
Targeted outreach to real investors in our network
Faster deal flow, better outcomes
Best results, expert-guidance, better funding-terms, high ROI

Get investor-ready with tailored fundraising strategies

Stand out in every pitch through coaching & negotiation preparation

Connect directly with our trusted network of qualified investors

Your Strategic CFO for Capital Raises & Exits.

Our Invitation to You.

Book a free consultation

We invite you to get to know Roemer Capital in a complimentary initial consultation.

No sales pitch. No obligation.

In this first exchange, I will transparently show you:

  • How we structure the fundraising process
  • How we build investor-ready valuation and financial models
  • And how our approach can be specifically applied to your company

‍

Regardless of whether we work together afterward, you will leave the conversation with clear insights, concrete approaches, and greater clarity for your next fundraising steps.

‍

Sign up, get a clear picture for yourself, and decide at your own pace if Roemer Capital is the right partner for you.

‍

Lucas Roemer

‍Founder, Roemer Capital

Tailored financial solutions for your unique business needs

Fueling multi-sided marketplaces and DTC leaders. Consumer branding is an art, but scaling it is a science of working capital and liquidity. We design financial structures that support rapid inventory cycles and user acquisition without the cash crunches that kill viral brands. Whether you are solving the "chicken-and-egg" problem of a marketplace or scaling a Direct-to-Consumer powerhouse, we ensure your equity story is as compelling as your product.

Check your Fundraising potential
A man working on a calculator and a paper.
Choose the One That Works

Why 
Roemer Capital?

At Roemer Capital, we specialise in providing tailored financial advisory services that cater to the unique needs of startups. Our growth capital solutions are designed to fuel your business ambitions and drive sustainable success.

Personalized One-on-One Service

We provide exclusive, tailored advisory services designed to meet the specific goals, challenges, and growth trajectories of each business we partner with.

Securing Funding For You

We manage your capital raise end-to-end—crafting investor-ready materials and strategic financial narratives that position your business for successful funding.

Holistic Approach

We deliver a comprehensive advisory framework that integrates financial planning, forecasting, risk management and strategic insight.

Proven Track Record

We have successfully partnered with high-profile clients across various industries, delivering impactful and sustainable financial outcomes.

Founder & Managing Director of the Firm
About Lucas Roemer

Entrepreneur, CFO & Strategist

Lucas Roemer is the Managing Director of Roemer Capital, a boutique fundraising and investment advisory firm that also acts as an active investment vehicle. His professional journey combines entrepreneurial experience, hands-on investment expertise, and a strong track record across venture capital, investment banking, and private equity.

In addition to advising founders, Roemer Capital makes strategic investments, leveraging Lucas’s dual perspective as both an investor and advisor to support companies with capital, guidance, and operational insights.

Let's Connect
Background of Our Founder

Turning Capital into Impact

2018
2020
2021
2022
2024

Co-Founder & CEO, Healthynox

Launched a health-tech startup and navigated the challenges of building a company from scratch. This hands-on experience with fundraising, operations, and go-to-market strategies sparked a deep understanding of what founders need—and where traditional capital support falls short.

Venture Capital Analyst, Rheingau Founders

Gained an investor’s lens on early-stage startups. Worked closely with tech founders, sharpening the ability to evaluate potential, understand scale-up challenges, and identify funding gaps. Developed the groundwork for a founder-centric investment approach.

M&A Senior Associate, KPMG

Advised high-growth companies on strategic exits and capital raises. Executed complex transactions, including the sale of LucaNet to Hg Capital. Acquired the technical tools and precision to structure deals that create real value.

Investment Professional, Main Capital Partners

Led LBOs and Buy-and-Build strategies in the B2B software space. Focused on growth, operational efficiency, and long-term value creation—further aligning financial expertise with entrepreneurial vision.

Roemer Capital

Founded Roemer Capital to help startups do fundraising the right way. With over €500M raised for clients, combines deal expertise, investor insights, and founder empathy into one goal: making fundraising faster, smarter, and more successful for tech entrepreneurs.

CLIENT TESTIMONIALS

Customer testimonials

Transformative support for our startup journey.

Excellent strategic financial planning for entrepreneurs – wholehearted recommendation
I worked with Roemer Capital to professionally set up the financial structure and planning of my business with a solid financial plan – and I’m completely convinced. The entire process was marked by clarity, structure, and entrepreneurial thinking. Instead of superficial advice, I received well-founded strategies, clear action recommendations, and a robust financial model geared toward growth and scalability.
A logo for a company that sells shoes.
The collaboration with Roemer Capital was extremely efficient and goal-oriented. Especially noteworthy are their quick response times, high reliability, and deep market knowledge in the venture capital space. Thanks to their structured approach and excellent preparation, we were able to have high-quality investor conversations in a short time. Ideal for startups looking to raise capital quickly and efficiently.
Josef Berber
Roemer Capital was an extremely competent sparring partner with real understanding of the challenges in startup fundraising. The collaboration was not only effective and solution-oriented, but also very pleasant on a personal level. Working with Lucas and the Roemer Capital team was marked by professionalism, trust, and a true hands-on mentality. We feel excellently supported, look forward to a long-term partnership – and would hire the team again anytime. Clear recommendation for anyone seeking a reliable fundraising partner.
Maximilian Schulte
What convinced us the most was the combination of strategic consulting and hands-on implementation. The team around Lucas Roemer delivers not just concepts but real results. The managing director is an absolute top performer with deep market insight and strong execution skills. The collaboration is professionally excellent, strategically clear, and marked by genuine reliability – a strategic partner you truly enjoy working with at the highest level.
Ramona Spannagel
Excellent consulting performanceWe received excellent advice from Roemer Capital – from the storyline to the financial model to investor outreach. Their support played a decisive role in successfully closing our financing round. Many thanks!
Sarah Schuster
Efficient, professional, and on equal footing
Working with the Roemer Capital team was efficient, professional, and collaborative. Particularly helpful was the access to a strong investor network and clear communication throughout the process. Lucas brings not only comprehensive market knowledge but also an entrepreneurial, clear, and goal-oriented mindset – a true AAA player.
Stefan Klein
A strategically sound and solution-oriented partner!
Roemer Capital supported us throughout the entire fundraising process with a deep understanding of investor requirements. Their support – from investor profiling to final negotiations of our funding round – was consistently strategic and solution-oriented. A definite recommendation for startups in the growth phase.
Alexander Neumann
Let’s your next milestone happen.

Let’s Hit Your Goals Quickly, Reliably and With Real Results You Can Count On

Free consultation
85 %

of our startup clients reach their fundraising targets within 4–8 months

12 x

On average, our clients see a 12x return on investment (based on real client feedback)

100 %

certified processes according to DIN standard EN ISO 9001 (Quality Management)

5 levels

5-stage internal quality control – documented & regularly audited

Connect

Get in Touch

Understand how much capital you could realistically raise
Identify the next steps for attracting the right investors
See actual funding results from startups we’ve worked with, including amounts raised
Check your Fundraising Potential
A man in a suit sitting at a desk with a laptop and a cup of coffee.
A graph shows the break-even point for a product.
Next Steps

What happens next?

Our proven process is results-driven and not just focused on outputs. We emphasize clear communication, prioritize your customers' needs, and work collaboratively and holistically.

Discovery Call

A free 30-minute consultation to understand your business, goals, and funding needs.

Deep Dive

We identify gaps, risks, and opportunities for investment positioning.

Strategic Planning

Craft a comprehensive, business plan designed to meet investor standards.

Capital Access

Identifying and approaching relevant investors or funding sources (VCs, angels, lenders).

Growth Advisory

Support with capital deployment strategy, team expansion, KPI tracking, and board preparation.

Resources

Insights that make growth fundable

We believe in actionable insights over theory. That’s why we share knowledge gained from hundreds of funding rounds: real deal structures, proven financial models, and actionable strategies—transparently accessible to you.

Blog & Cases

We break down complex funding rounds, analyze current valuation trends, and share detailed success stories.
Read more

Next Round Podcast

We speak with VCs, CFOs, and founders about market sentiment, red flags in due diligence, and the honest reality of raising capital today.
Read more

Seminars

Get hands-on guidance, ask your specific questions, and learn how to build frameworks that convince investors.
Read more
Our Office

You are welcome to Our Düsseldorf Office

Our modern offices are located right in the heart of Düsseldorf, offering excellent connections and infrastructure. While our work is fully digital, we also welcome clients and applicants to meet us in person for direct and personal exchange.

A sign that says Roemer Capital.
A man in a suit is pointing at a chart on a screen.
A blue background with the word "D-40421 Dusseldorf" in white letters.
A man in a suit pointing at a screen.
A large building with a blue logo on it.
Two men sitting at a table with a laptop and a potted plant.
A man wearing a Roemer Capital shirt.

FAQs

Still have questions? Book a meeting and let's talk.

Book a free consultation

How do you handle working capital in your models?

We explicitly model inventory cycles, manufacturing lead times, and cash conversion windows. We often structure deals that mix equity for growth with working capital facilities for inventory, preserving ownership.

Do you understand the specific metrics of marketplaces?

Yes. We focus heavily on Gross Merchandise Value (GMV), Take-Rate, Buyer/Seller Overlap, and Liquidity. We help you prove that you have solved the "chicken-and-egg" problem sustainably.

Who funds DTC brands in this climate?

While the general market has cooled, we maintain strong ties with specialized consumer funds and family offices looking for brands with genuine community defensibility, strong gross margins, and omnichannel potential.

How do you model "Omnichannel" expansion?

We model the different unit economics of Shopify vs. Amazon vs. Retail Wholesale. We show how diversifying channels lowers your blended CAC and reduces platform risk.

Do you work with subscription boxes?

Yes, but the focus must be on retention (churn). We perform deep cohort analysis to prove to investors that your LTV justifies the acquisition cost, separating "novelty seekers" from loyal subscribers.

Can you help with "Roll-Up" strategies (Thrasio style)?

Yes. If you are acquiring smaller FBA brands, we model the "arbitrage" opportunity—buying at 3x EBITDA and trading at 10x. We help structure the debt/equity mix required for such an aggressive M&A strategy.

How do you value a brand?

Brand equity is intangible, but "Repeat Purchase Rate" is tangible. We use your repurchase data to quantify brand loyalty, which is the best proxy for brand value in a financial model.

Do you help with international expansion?

Yes. Cross-border e-commerce involves complex VAT, logistics, and currency risks. We build these factors into your expansion model so you don't underestimate the burn rate of entering new markets.

What is your view on "Community" as an asset?

Community is the new "SEO." We help you quantify community engagement (Discord mod numbers, UGC content) as a leading indicator of lower future CAC, which is a huge selling point.

Are you experienced with "Circular Economy" or Re-Commerce?

Yes. Re-commerce has unique reverse logistics costs. We help you model the unit economics of "buy-back and resell" loops to prove the model is profitable, not just sustainable.

Close Cookie Popup
Cookie settings
By clicking 'Accept Cookies', you agree to the use of cookies for website improvement, analytics, and marketing in accordance with our privacy policy.
Accept all cookiesDeny allPreferences
Close Cookie Preference Manager
Cookie Preferences
By clicking ‘Accept All Cookies’, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts in accordance with our privacy policy.
Technically necessary (always active)
Technically necessary (always active): Cookies that are required to enable basic functions of the website.
Accept all CookiesDeny all CookiesSave Settings