Building Financial Clarity for Sustainable Growth: 7 O’CLOCK GmbH

Starting Point

7 O’CLOCK GmbH is one of the leading e-commerce businesses in its niche. The company had achieved impressive sales figures and operated with strong efficiency across all departments. However, as the business continued to grow, it became clear that internal financial structures were not keeping pace with this expansion.

There was no continuous financial and liquidity planning in place. Cost and margin structures were not clearly mapped, and the management team lacked a reliable foundation for future-oriented decisions. Whether for new investments or discussions with potential investors, the financial picture was too fragmented to support strategic growth with confidence.

Objective

The management of 7 O’CLOCK GmbH wanted to build a financial system that would bring transparency, reliability, and scalability to the company’s operations. The goal was to create an integrated controlling environment that consolidated all key financial data, allowed the simulation of different business scenarios, and provided the basis for sound strategic decisions.

At the same time, the company wanted to become fully prepared for external financing and investment opportunities. This meant having a professional financial presentation for banks and investors that clearly communicated the company’s performance, growth potential, and financial stability.

Approach

Working in close partnership with Roemer Capital, 7 O’CLOCK GmbH began a complete redesign of its financial architecture. The collaboration combined financial expertise with a deep understanding of operational realities in e-commerce.

Together, the teams developed and implemented several key components:

• A fully integrated financial and liquidity planning system that connects operational and strategic data
• A KPI dashboard and controlling system that provides management with real-time performance insights
• A clear cost and margin structure that reveals profitability drivers across all business segments
• A professional business plan supported by a compelling financial story and a robust forecasting model

Throughout the process, Roemer Capital acted not only as a technical consultant but also as a strategic partner to the management team. Every step was guided by a focus on clarity, practicality, and speed of implementation. The result was not just a set of tools, but a financial framework that could evolve with the business.

Result

Within a matter of weeks, 7 O’CLOCK GmbH established a complete financial and controlling system that transformed the way the company makes decisions. The management team now has full transparency over all financial dimensions, from costs and margins to cashflows and future scenarios.

Daily operational decisions are now supported by real data rather than assumptions. Strategic discussions about investments, hiring, or expansion are based on clear forecasts and measurable outcomes. This new level of insight has also strengthened communication with external stakeholders such as banks and potential investors.

The new financial structure has given 7 O’CLOCK GmbH the ability to plan confidently, act proactively, and manage growth sustainably. It has become a cornerstone of both internal stability and external credibility, positioning the company for the next phase of its development.

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